 |
 |
 |
EXHIBITOR PROSPECTUS
HuntEx2011 is the new annual African Hunters, Wildlife and Conservation Convention and Expo that will be held at Gallagher Convention Centre in Midrand, Gauteng from 15 – 17 April 2011. It will provide a one-stop trade show where hunters and the commercial hunting industry from all over the world can gather at one venue to discuss and view the latest products, services and hunting opportunities on offer.Southern Africa has approximately 220 000 active hunters that, together with a large number of hunters from other countries, contribute about 1 billion USD to the South African economy every year. Hunting is a long-standing tradition among many nations that evolved into a favourite recreational activity. Every year, hunting enthusiasts from other continents are drawn to Southern Africa, the most popular hunting grounds in the world, where they are guaranteed to have access to the biggest variety and ample supply of top quality game for trophy hunting in a structured and regulated environment.
The timing of HuntEx2011 in mid-April to coincide with the preparation of the traditional hunting season from May to August was a deliberate decision to attract the largest number of hunters who will be preparing for their annual hunting excursions. It is estimated that 15 000 visitors are likely to visit the expo.
THE ORGANISERS
HuntEx2011 is a joint initiative of the South African Hunter and Game Conservation Association (SAHGCA) and AmaConference, an experienced event and project management company. SAHGCA has 35000 members, which makes it the biggest member-based organisation for hunters in South Africa. SAHGCA and AmaConference identified the need for an annual trade expo for hunters based on a formal study in 2008, and a subsequent survey in January 2010.SCOPE OF HUNTEX2011
HuntEx2011 is an expo for the hunter, by the hunter. Therefore it will focus on products, services and equipment that the hunter wants and needs. A 2008 survey undertaken among hunters in South Africa to establish, among others, their profile, preferences and lifestyle, guided the organisers in determining the scope of the trade expo.The survey revealed that 20% of hunters use old, outdated rifles, which put them in the market for new, more sophisticated hunting rifles. The new, stricter legislation for firearm licences makes it extremely cumbersome and inconvenient for hunters to obtain a licence for a new firearm.
The SA Hunters and Game Conservation Association will assist firearm owners in finalising their firearm licence applications on site.
Judging by a survey conducted by the SAHGCA among its members, the main focus areas for products and services at HuntEx2011 are:
- Hunting rifles, shotguns, handguns, bows and knives
- Ammunition, reloading and hunting accessories
- Gunsmithing
- Hunting lodges
- Vehicles (4 x 4 off road) and accessories
- Fishing
- Photography
- Outdoor activities and camping
- Clothing
- Taxidermy
- Meat preparation equipment
- Conservation
FORMAT OF HUNTEX2011
HuntEx2011 is the ultimate annual hunters trade expo in Africa that offers the widest range of the latest products for hunters in one location. The format and presentation of HuntEx2011 will be structured to attract hunters and their families to spend the entire day at the expo, which will make provision for:Indoor exhibitions
230 stands of different sizes in the 5000m² exhibition area for suppliers of hunting and hunting-related products and services.Indoor shooting-range
potential firearm buyers will be able to try out a firearm in a controlled and secure indoor shooting-range (pending the issuing of a special permit) on prior appointment with dealers.Hunters fair
An open-air exhibition that comprises activities such as archery demonstrations, training and advice; field archery, airgun shooting, paintball combat shooting, gun dog demonstrations; venison preparation and cooking demonstrations.Hunting skills experience
Pre-booked seminars, refresher courses and workshops for competency development; gunsmithing; reloading; ballistics, meat preparation, conservation; and bush-craft. (These are just a few of the topics that hunters would like to see included in the workshop and seminar programme, according to a survey held among hunters in 2010).Additional features will include:
- exploring nature, recreational and play facilities for children;
- fashion shows of hunting and camouflage attire and accessories
- a bush food show
- a restaurant and fast-food stalls
EXHIBITION VENUE
Gallagher Convention Centre was selected as the most suitable venue for HuntEx2011 because it is:- one of Africa's largest conference and exhibition venues with state of the art facilities that can easily accommodate up to 12 000 visitors a day
- located halfway between Pretoria and Johannesburg, which is the business hub of Gauteng, but with a rural ambience
- next to national and main feeder roads and near to airports, hotels and lodges
- easily accessible to the biggest concentration of active hunters in the country
- ample uncluttered open space for outdoor activities and exhibitions and parking facilities
ASSISTANCE TO EXHIBITORS
The organisers are committed to creating the most favourable conditions for exhibitors and will accommodate their individual requirements as far as possible. Professional support services by award-winning, CIC qualified and experienced exhibition and event managers will ensure that exhibitors display their brand to its best advantage to attract attention from the right target audience.The organisers will promote exhibitors' participation at the Expo through collective marketing communication tools, the HuntEx website and its media partners in the months leading up to the event. During the Expo, a free daily HuntEx2011 News will publish highlights and special offers to direct visitors to the stands.
Modern visitor monitoring methods will capture visitor trends and interests in the exhibitions. This information will enable exhibitors to follow up on potential new clients that they could not attend to personally due to overcrowding at popular stands at a particular time.
The organisers and the professional support teams will ensure that exhibitors and sponsors make use of every opportunity effectively to get the best value for the time and money spent at the Expo.
EXHIBITION STANDS
A total of 5000m² indoor exhibition space is available to exhibitors in either 4m² (2 x 2m) or 9m² (3 x 3 m) sizes. See the exhibition layout. There is a choice of three stand packages. Prices are VAT exclusive.
| Option | 3 x 3 (9m²) | 2 x 2 (4m²) | Island stands (36m² min) |
|---|---|---|---|
| Space Only | n/a | n/a | R39 420 |
| Space plus shell scheme, carpeting,
fascia board with company name, 15 amp power point with shared distribution board, 1 x double fluorescent light |
R 11 430 | R 3 280 | Price on request |
| Space plus shell
scheme and furniture package: 1 x table, 3 x chairs, 1 x lockable cupboard and 1 x brochure rack |
R 13 825 | Price on request | Price on request |
Island stands
A limited number of island stands will be reserved for large exhibitors and major sponsors. These stands are situated in the best locations enjoying high visibility in the indoor exhibition area. They differ in sizes and the price per stand ranges from R39 420 to R118 260 per stand.Space only
Exhibitors choosing space only options must submit their stand designs to the organisers who are responsible for the overall exhibition design and appearance.2 x 2 stands
Twenty-two 4m² stands are available. These stands are restricted to one operator per stand.Exhibitors requiring more space than the standard 3 x 3 stands are welcome to reserve two or more adjoining stands.
MARKETING AND ADVERTISING OF HUNTEX2011
The organisers will promote HuntEx2010 to reach as many exhibitors and hunters as possible using the print and electronic media, and the communication tools of partners and supporters.Media Partners
The organisers have negotiated media partnerships with:- SA Hunter/Jagter of Media24, the largest hunting trade publication in SA with an official monthly circulation of 32 000;
- Pot-Shot, the hunters weekly e-newsletter. According to Google Analytics, Pot-Shot is read in 136 countries across the world and it has been viewed by 58 000 people, 80% of whom obtained it through e-mail.
- Archers Insight Magazine, a new and exciting magazine directed to this growing and thriving market which started publishing in July 2010.
Other media
- the website will feature regular updates and highlights on the progress made with exhibitors, visitor programmes and activities
- Social media platforms like Facebook
- Mainstream print and electronic media
- SMS and email messages to SAHGCA database of 35 000 members.
CONTACT DETAILS FOR FURTHER INFORMATION
Email: adriaan@huntex.netTel: +27 12 803 5986
Fax: +27 86 513 1103
Or
Cisca Adamson
Cell: 082 590 2244
Email: cisca@huntex.net
Or
Japie du Plessis
Cell: 082 337 4210
Email: japie@huntex.net
WITHOUT SHOOTING THERE WILL BE NO HUNTING
WITHOUT HUNTING THERE WILL BE NO CONSERVATION
WITHOUT CONSERVATION THERE WILL BE NO WILDLIFE